The Neighborhood has been around since 2013 and has been making an impact everywhere. The co-founders Brandon and Kevin wanted the brand to stand for individuality and freedom. We believe that our e-liquid makes a statement – we want to encourage our consumers to be bold, unafraid and unique. This line was influenced by the plight of the neighborhood kid, who rises above and finds himself. Growing up in a neighborhood, a few key principals are instilled in you; trust, family and respect. We wanted to bring these principles to life by creating flavor profiles that we believe can give our consumers the experience of living in OUR neighborhood.